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Business Adviser Profile


This Section of the site details information that you might find useful if you are looking to secure employment or require further details regarding working as an Business Adviser. This page details the following Information:-

  • Finding Suitable Work as a Business Adviser
  • Working Duties Expected
  • Hours and Environment
  • Working Skills Required
  • Training Requirements
  • Salary Expectations
  • Trade Information
  • Other useful Business Adviser Work Information

Finding Suitable Work

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Working Duties Expected

• Personal business advisers help businesses to increase their turnover and develop trade.
• They analyse their customers' businesses to identify support and specialist services that could help, and recommend appropriate suppliers.
• Business advisers may brief the supplier on what is needed. They may also help customers to monitor progress towards meeting planned aims and targets.
• Personal business advisers with agencies such as Business Link work in a team of advisers, led by a team manager.

Personal business advisers normally work office hours, though some meetings may be in the evening or at the weekend.

A personal business adviser needs to be:

• clear and analytical
• objective, with a non-judgemental approach
• able to manage a number of different projects at one time
• an excellent communicator.

Most personal business advisers have a degree or other relevant professional qualification. Because of the substantial business experience required, most personal business advisers start as adults.

Personal business advisers are either employed, or self-employed under contract, with local Business Links in England, Business Connects in Wales or by Scottish Enterprise or Highlands and Islands Enterprise in Scotland.

Promotion is to team manager or as a specialist consultant.

What does the role encounter?

Personal business advisers, who are connected with agencies such as Business Link, provide independent advice to small and medium-sized businesses. They aim to help new businesses to set up, and encourage established businesses to enlarge and become more competitive.

An independent business adviser, not connected to a support agency, decides on the nature of their work and the type and size of the companies they will work for.

Working with Business Link (in England), Business Connect (in Wales), or within Business Enterprise Scotland's network of enterprise trusts, advisers look for a range of local businesses that can show that they could increase turnover, and who want to work with the organisation to help them develop. The adviser may approach local businesses, although many businesses themselves ask for help or are referred to the adviser by other organisations. An adviser could be responsible for dealing with up to 60 local businesses.

First the adviser must analyse the customer’s business to get a full understanding of how they are performing and what their future potential could be. Then they identify which support and specialist services could help them, and recommend appropriate suppliers.

The support and specialist services advisers recommend can cover a wide range of activities, including help with starting a business, business expansion, training and management skills, exporting, design, innovation, marketing, finance, premises, research and development, e-commerce, IT, patents and the environment. If a customer decides to use the recommended supplier, the adviser may brief the service provider on what is needed. Advisers may also help customers to check how far they are succeeding in meeting their planned aims and targets.

What type of hours will I have to work?

A personal business adviser normally works daytime office hours, unless the nature of a customer's business, or the type of service provider required, means that meetings have to be held in the evening or at the weekend.

The majority of work is indoors in an office, or at the premises of customers and service providers.

What level of salary and benefits are there?

These figures are purely for guidance only. Salaries may vary for the area the job is situated in, age, experience along with a host of other factors:

• Personal business advisers usually earn from around £18,000 a year.
• Some may earn £25,000 upwards, depending on the amount of responsibility they have and the location.

What type of skills will I need?

You will need to have some or all of the following type of skills to carry out this job:

• substantial experience of managing and marketing small or medium-sized businesses
• good knowledge of current business and financial procedures
• knowledge of local, national and European business support services and providers
• good understanding of financial management in a small business
• a clear, analytical mind
• the ability to analyse and highlight priorities
• to be objective with a non-judgemental and positive approach
• to be able to manage a number of different projects at one time
• the ability to work with minimum supervision
• excellent written and spoken communication skills.

What type of training will I receive?

Once an adviser starts work with Business Link, Business Connect Wales or a local enterprise company, they will have initial induction training and go through a first-year development programme. After this they have to satisfy an annual continuing professional development requirement that includes attending training courses, personal research and project work.

In Scotland, Scottish Enterprise has developed a Premier Adviser Programme of training and accreditation. It requires all its advisers to go through this programme.

It is vital for personal business advisers to keep up with continuing professional development.

Career Progression:

There are opportunities for promotion to team manager or to become a specialist consultant.

Are there similar types of job or related industries?

Yes, this list is not exhaustive but see the following categories:

Accountant: Private Practice
Financial Consultant/Adviser
Secretary: Company.

Where can I find further information?

Business Link, 0845 600 9006. Website:

Institute of Business Advisers, Response House, Queen Street North, Whittington Moor, Chesterfield S41 9AB. 01246 453322. Website:

Business Connect Wales, Principality House, The Friary, Cardiff CF10 3FE. 08457 969798. Website:

Scottish Enterprise National, 150 Broomielaw, 5 Atlantic Quay, Glasgow G2 8LU. 0141 228 2000. Website:

Cowan House, Inverness Retail and Business Park, Inverness IV2 7GF. 01463 234171. Website:

Business Enterprise Scotland, 18 Forth Street, Edinburgh EH1 3LH. 0131 550 3839. Website:

Other Useful Business Adviser Work Information

We have a section available at this site on Business Adviser job interview tips that you may find of interest should you wish to brush up your skills in this area and we also have number of career articles that may also be of use to you from within our guides and documents section.

Locations where we feature Jobs include:-
Aberdeen, Berkshire, Aberdeen, Bath, Bedfordshire, Berkshire, Birmingham, Bradford, Bristol, Cambridgeshire, Cardiff, Central London, Cheltenham, Cornwall, Coventry, Derby, Devon, Docklands, Dorset, Dundee, Durham, East Midlands, East Sussex, Edinburgh, Essex, Glasgow, Gloucester, Hampshire, Hertfordshire, Kent, Lancashire, Leeds, Leicester, Leicestershire, Lincolnshire, Liverpool, London, Manchester, Middlesbrough, Midlands and in various parts of the West Midlands

Details of other Business Adviser Jobs can also be found in other UK wide areas including:-
Milton Keynes, Newcastle, Newcastle Upon Tyne, Norfolk, North London, North Midlands, Northampton, Northamptonshire, Northern Ireland, Northumberland, Norwich, Nottingham, Nottinghamshire, Oxford, Oxfordshire, Plymouth, Salisbury, Scotland, Sheffield, Shropshire, Somerset, South East, South London, South Midlands, Southampton, Staffordshire Surrey, Swansea, Swindon, Telford, Wales, Warwickshire, West End, West London, West Midlands, Worcestershire, York and throughout Yorkshire.

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