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Events Manager Profile

 
Introduction

This Section of the site details information that you might find useful if you are looking to secure employment or require further details regarding working as an Events Manager. This page details the following Information:-

  • Finding Suitable Work as an Events Manager
  • Working Duties Expected
  • Hours and Environment
  • Working Skills Required
  • Training Requirements
  • Salary Expectations
  • Trade Information
  • Other useful Events Manager Work Information


Finding Suitable Work

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Working Duties Expected

Events managers or organisers plan, co-ordinate and publicise a wide range of promotional, educational, corporate, sporting and social events. They work within the business tourism sector and may also work at event venues, and supply goods and services. Events managers may specialise in one or two areas, which include:

  • exhibitions
  • conferences
  • product launches
  • fundraising events
  • festivals
  • weddings
  • parties.


Clients buy the services of events managers, or organise their events in-house. Events managers may work in an events company or within a department of an organisation or association. They have overall control of a project but may contract out or outsource parts of the work to specialist suppliers.

Specialist suppliers within the events industry may have a particular sphere of influence or provide a range of services. They could also be seen to have an events management role. Suppliers include venues, audio/visual production companies and hospitality services (eg hotels, airlines and catering). All the suppliers and contractors need to come together on schedule to create a unique and distinctive event for the client.

Events managers may be responsible for:

  • creating budget and venue proposals
  • developing a publicity campaign
  • producing promotional material
  • creating the ‘wow factor’ for clients
  • booking venues, entertainment and hiring equipment
  • selecting and managing caterers, designers and sub-contractors
  • ensuring compliance with health and safety, and security regulations
  • managing finances and contracts
  • evaluating the effectiveness of an event.


Events organisers working in specialist areas may have other responsibilities. For example, exhibition organisers have to market and sell exhibition space/stands; conference organisers have to liaise with speakers, book accommodation and transport; and wedding planners have to organise photographers and flowers.

Hours and Environment

Events organisers are expected to work as many hours as are necessary to complete the task at hand although core hours are likely to be 9am to 5pm, Monday to Friday. In the lead up to important deadlines, they may work outside normal office hours and can work 10 to 12 hours a day. They may need to attend events in the evenings and at the weekend.

If they work in sales and marketing, they are likely to be office-based, working with a computer and telephone but may need to travel to visit clients and promote events. Other staff may work closely with the venue and may attend it frequently. They may be expected to travel extensively at home and possibly abroad, including overnight stays away from home.

Organising events can also be role undertaken by someone that has other duties. They may work full-time in sales and marketing or be a personal assistant but manage events when the occasion arises.

Skills and Interests

To be an events manager you should:

  • have excellent time management and organisational skills
  • be enthusiastic, self-motivated and outgoing
  • be able to establish productive relationships with people at all levels
  • have good communication and presentation skills
  • be able to gather and interpret information for business research
  • be commercially aware and customer-focused
  • have a positive and adaptable approach to problem solving
  • be innovative and creative to distinguish your event from the competition
  • have knowledge of sales, marketing or copywriting
  • have an understanding of budgeting and financial management
  • be able to work as part of a team
  • be able to pay attention to detail.


Entry

There are no set qualifications needed to get into events management but, as there is strong competition, qualifications are often necessary. The majority of employers will expect a high level of academic achievement or experience in a related industry. Although a degree is not essential, entrants are typically graduates. Those with a degree in events management, business administration, marketing, leisure and tourism management or languages are likely to be judged more favourably.

Entry to a degree course requires five GCSEs (A-C)/S grades (1-3) with two A levels/three H grades or equivalent qualifications. Entry to BTEC HNC/HND courses usually requires one or two A levels/H grades or equivalent.

For details of qualification equivalents see:

Qualifications and Curriculum Authority (England, Wales and Northern Ireland)
Scottish Qualifications Authority
An Access to Higher Education qualification may also be accepted for entry to certain courses. If experienced in a related field, you may be able to gain recognition of skills through Accredited Prior Learning (APL). Please check with colleges or universities for exact entry requirements.

Personal qualities are highly valued by employers. It is preferable to develop these skills through relevant work experience in an administrative or organisational role. Assistant positions in sales and marketing or in a commercial environment are typical starting points.

Voluntary work at an event is useful and can help you build a network of contacts. Experience of organising events and activities in your personal or social life and a clean driver''s licence is also valuable.

Training

Depending on the size of the company, training opportunities typically consist of short courses in customer care, sales and marketing, finance and IT, run either in-house or externally. Some companies may offer graduate training schemes or NVQs (CGLI) in Events at Levels 2, 3 and 4 as on-the-job training. Contact the Events Sector Industry Training Organisation (ESITO) for further details.

Events organisers may choose to become members of professional bodies and participate in relevant further training, which includes:

Chartered Institute of Marketing (CIM) - Certificate, Advanced Certificate and Postgraduate Diploma in Marketing
The Association of Exhibition Organisers (AEO) - Exhibition marketing, maximising sponsorship, and (IOSH) Health and Safety
Association of British Professional Conference Organisers (ABPCO) - HNC in Conference and Event Management
Association for Conferences and Events (ACE) - Meetings planning and organisation
Society of Event Organisers (SEO) - Certificate in Conference Organisation or Exhibition Management.
Professional development courses are also available in management issues and organisational skills. These courses include packaging and promotion of events, public relations, project management, crowd control and multimedia production techniques. See professional organisations for further details.
The events industry is linked to the hospitality, leisure, travel and tourism industry. Training opportunities may be available in related sectors that may be required for certain events roles. Contact Springboard, the national organisation for promoting careers in this sector, for further information.

Foundation and Advanced Modern Apprenticeships (MAPPs) may be available for people aged 16-24.
For details see: MAPPs (England); Skillseekers MAPPs (Scotland); National Traineeships MAPPs (Wales); and MAPPs (Northern Ireland).

Opportunities

Events management is a varied career; each project has different constraints and opportunities. Events managers need to prove they are capable of managing a variety of projects concurrently, attracting new business and delivering successful events that meet clients needs. A demonstration of practical skills and a proven track record can lead to progression to more senior positions depending on the company''s size and structure. It may be possible to move between organisations or into outsourcing firms or venues.

Promotion is possible by taking on extra responsibilities or specialising. Events organisers in assistant posts could move on to managing a small team or developing expertise in one particular kind of event. As events managers take on more responsibility they will manage more complex events with bigger budgets.

Self-employment or freelance consultancy work is possible for those who have experience and an established network of contacts in the industry.

Annual Income

Figures are intended as a guideline only.

A junior events organiser is likely to earn between £13,500 to £16,000 a year.
Events managers could earn between £30,000 and £40,000.

Salaries vary widely between employers. Pay is typically higher in the private sector. Performance-related pay and commission can increase earnings.

Further information

Association for Conferences and Events
ACE International
Riverside House
High Street
Huntingdon
Cambridgeshire
PE29 3SG
Tel: 01480 457595
www.martex.co.uk/ace/index.htm

Events Sector Industry Training Organisation (ESITO)
Riverside House
High Street
Huntingdon
Cambridgeshire
PE18 6SG
Tel: 01507 533639

The Association of British Professional Conference Organisers
Charles House (6th Floor)
148-149 Great Charles Street
Birmingham
B3 3HT
Tel: 0121 212 1400
www.abpco.org.uk

Association of Exhibition Organisers
113 High Street
Berkhamsted
Hertfordshire
HP4 2DJ
Tel: 01442 873331
www.aeo.org.uk

Chartered Institute of Marketing
Moor Hall
Cookham
Maidenhead
Berkshire
SL6 9QH
Tel: 01628 472500
www.cim.co.uk

Springboard UK Ltd
www.springboarduk.com

Other Useful Events Manager Work Information

We have a section available at this site on Events Manager job interview tips that you may find of interest should you wish to brush up your skills in this area and we also have number of career articles that may also be of use to you from within our guides and documents section.

Locations where we feature Jobs include:-
Aberdeen, Berkshire, Aberdeen, Bath, Bedfordshire, Berkshire, Birmingham, Bradford, Bristol, Cambridgeshire, Cardiff, Central London, Cheltenham, Cornwall, Coventry, Derby, Devon, Docklands, Dorset, Dundee, Durham, East Midlands, East Sussex, Edinburgh, Essex, Glasgow, Gloucester, Hampshire, Hertfordshire, Kent, Lancashire, Leeds, Leicester, Leicestershire, Lincolnshire, Liverpool, London, Manchester, Middlesbrough, Midlands and in various parts of the West Midlands

Details of other Events Manager Jobs can also be found in other UK wide areas including:-
Milton Keynes, Newcastle, Newcastle Upon Tyne, Norfolk, North London, North Midlands, Northampton, Northamptonshire, Northern Ireland, Northumberland, Norwich, Nottingham, Nottinghamshire, Oxford, Oxfordshire, Plymouth, Salisbury, Scotland, Sheffield, Shropshire, Somerset, South East, South London, South Midlands, Southampton, Staffordshire Surrey, Swansea, Swindon, Telford, Wales, Warwickshire, West End, West London, West Midlands, Worcestershire, York and throughout Yorkshire.

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