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Advertising Account Executive Profile

Advertising Account Executive Profile


This Section of the site details information that you might find useful if you are looking to secure employment or require further details regarding working as an Advertising Account Executive. This page details the following Information:-

  • Finding Suitable Work as an Advertising Account Executive
  • Working Duties Expected
  • Hours and Environment
  • Working Skills Required
  • Training Requirements
  • Salary Expectations
  • Trade Information
  • Other useful Advertising Account Executive Work Information


Finding Suitable Work

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Working Duties Expected

Reporting to the account manager, executives act as a link between client and agency. They have overall responsibility for the smooth running of campaigns in their care and deal with the day-to-day turnaround of work, ensuring it is produced on time and on budget.

Executives put the proposal together and set up meetings to present the brief and estimate costs to the client. They inform the client at every stage and ensure they are happy with the work as it progresses.
Executives co-ordinate the activities of the advertising team and administrative staff and will typically handle the accounts of three to four non-competing clients.

What does the role encounter?

An Advertising Account Executive’s work might include:

• discussing with clients their products, services and advertising requirements;
• setting up meetings with clients and other agency staff;
• delegating work to other members of the agency team;
• briefing media, creative and research staff and formulating marketing strategies;
• liaising between client and studio by maintaining regular contact with both and ensuring that communication flows effectively;
• overseeing the status of the campaign;
• negotiating with clients and agency staff concerning campaign details;
• presenting campaign plans to clients for approval or modification;
• meeting deadlines and prioritising tasks;
• handling budgets and managing campaign costs;
• writing reports, keeping records and financial details;
• helping to secure new business;
• providing any administrative support and handling profitability of accounts;
• in some cases, managing administration staff;
• gaining and maintaining familiarity with the client's product, business culture and competition;
• co-ordinating the presentation of the agreed final proposal;
• monitoring the effectiveness of the campaign;
• arranging and chairing meetings.

What level of salary and benefits are there?

These figures are purely for guidance only. Salaries may vary for the area the job is situated in, age, experience along with a host of other factors:

• Typical starting salaries - £10,000 - £19,000, depending on the size of agency, location and previous experience.
• Experienced executives can earn around £30,000.
• Range of typical salaries at senior level, for example someone working as a board director, depends on the size and nature of the agency but can average somewhere between £45,000 to £90,000. A member of the executive board is more likely to earn a six figure salary.
• Salaries will vary greatly based on the size of the agency, area of specialisation, geographical location and individual performance. Perks such as a car allowance or medical insurance may be available.

What type of hours will I have to work?

Working hours typically include regular extra hours, although weekend working is rare. The working day is usually at least nine hours with the expectation that people will stay on or start early for as long as it takes to meet deadlines, which tend to come up regularly. With experience and a good reputation, it is possible to establish your own agency but initial capital and contacts are crucial. Large advertising agencies are increasingly international in scope. Many are part of a larger media and communications group whose parent company may be based in another European country or in the USA. In the UK, agencies are mostly situated in London but also in cities such as Birmingham, Bristol, Edinburgh, Glasgow, Leeds and Manchester, where large agencies may represent not only regional and local clients but also national and international clients.

What type of skills will I need?

You will need to have some or all of the following type of skills to carry out this job:

• excellent communication, interpersonal and team skills;
• a proactive and highly organised approach with an ability to motivate, persuade and deal with a broad range of people, from creatives to clients;
• ability to work under pressure and assimilate large quantities of information quickly whilst paying attention to detail;
• resilience, to enable you to deal with problems and constructive criticism;
• commercial awareness;
• good analytical and IT skills.

There is intense competition due to the scarcity of jobs and standards demanded. All advertising jobs are affected by the state of the economy and, although it is a multi-billion pound business, it employs relatively small numbers of people directly.

Posts are rarely advertised. A speculative application using a focused, attention-grabbing CV and letter is usually used. Larger agencies may have graduate training schemes and applications are usually made early in the autumn term of the final year. Smaller and specialist agencies recruit as vacancies arise.

What type of training will I receive?

Training takes place mainly on the job, gaining practical experience and learning from more experienced members of staff. A graduate entering this occupation straight from university will essentially be a trainee for their first couple of years in the industry.

Some larger agencies run structured training schemes with placements in different departments. Full service agencies that are members of the Institute of Practitioners in Advertising (IPA) offer new recruits an induction programme and staff also have access to courses within the IPA Continued Professional Development Programme.

Career Progression:

Anyone looking to progress in this career will do so after several years as an account executive. Progression is to account manager, managing executives and handling higher profile clients. Most people would spend at least three or four years at this level before having enough experience to consider moving on to account director with responsibility for all account staff and clients. Further progression would be to group account director positions. Mobility between agencies is important.

Although most large advertising agencies have a new media department or subsidiary, the number of dedicated new media agencies is growing. These function in a broadly similar way to traditional advertising agencies, but specialise in conveying clients' messages through websites, digital television and other new media. As these agencies are generally small, job functions often overlap and so, while an understanding of and enthusiasm for new media is important, a keen interest in business and advertising is equally so.

What Sort Of Industries Have A Requirement For This Type Of Job?

Recruitment is to advertising agencies only. The majority of opportunities occur in the larger agencies, who employ 80% of the total workforce. Many of the larger agencies are part of an international advertising/media group, possibly with several branches throughout the UK although they may work as autonomous companies.

Typically a larger employer will have between fifty and eighty employees, although some agencies have over 300. Smaller companies can range in size from five to fifteen people. Many of the agencies are based in London although most cities throughout the UK, particularly larger ones such as Birmingham, Edinburgh and Manchester, will also have a number of agencies dealing with regional and national clients

Are Their Related Types Of Jobs?

Yes. This list is not exhaustive but here are some similar and associated types of role:

Advertising account manager
Advertising account planner
Marketing executive
Market researcher (qualitative/quantitative)
Media analyst
Media buyer
Public relations account executive
Public relations officer
Sales promotion account executive.

What trade magazines or publications are available for this industry?

All of the following magazines and journals can be purchased from any good bookstore:

Advertisers Annual.
Careers in Marketing.
The Creative Handbook.
Creative Review.
Getting into Advertising.
IPA Guide to Careers.
Marketing Week.
Media Week.

Where can I find further information?

Further information can be found by visiting any of the following bodies and organisations the addresses and their respective websites are:

Account Planning Group
16 Creighton Avenue, London N10 1NV
Tel: 020 8444 3692

The Advertising Association (AA)
Abford House, 15 Wilton Road, London SW1V 1NJ
Tel: 020 7828 2771

British Interactive Media Association (BIMA)
Briarlea House, Southend Road, South Green, Billericay, Essex CM11 2PR
Tel: 01277 658107

Chartered Institute of Marketing (CIM)
Moor Hall, Cookham, Maidenhead, Berks SL6 9QH
Tel: 01628 427500

The Communication Advertising and Marketing Education Foundation (CAM)
Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH
Tel: 01628 427120

The Creative Circle
22 Poland Street, London W1F 8QQ
Tel: 020 7734 9334

Design and Art Directors Association (D&AD)
9 Graphite Square, Vauxhall Walk, London SE11 5EE
Tel: 020 7840 1111

Institute of Practitioners in Advertising (IPA)
44 Belgrave Square, London SW1X 8QS
Tel: 020 7235 7020

The Media Circle
Abford House, 15 Wilton Road, London SW1V 1NJ
Tel: 020 7828 2771

91a Berwick Street, Soho, London W1F 0NE
Tel: 020 7292 7330

Other Useful Advertising Account Executive Work Information

We have a section available at this site on Advertising Account Executive job interview tips that you may find of interest should you wish to brush up your skills in this area and we also have number of career articles that may also be of use to you from within our guides and documents section.

Locations where we feature Jobs include:-
Aberdeen, Berkshire, Aberdeen, Bath, Bedfordshire, Berkshire, Birmingham, Bradford, Bristol, Cambridgeshire, Cardiff, Central London, Cheltenham, Cornwall, Coventry, Derby, Devon, Docklands, Dorset, Dundee, Durham, East Midlands, East Sussex, Edinburgh, Essex, Glasgow, Gloucester, Hampshire, Hertfordshire, Kent, Lancashire, Leeds, Leicester, Leicestershire, Lincolnshire, Liverpool, London, Manchester, Middlesbrough, Midlands and in various parts of the West Midlands

Details of other Advertising Account Executive Jobs can also be found in other UK wide areas including:-
Milton Keynes, Newcastle, Newcastle Upon Tyne, Norfolk, North London, North Midlands, Northampton, Northamptonshire, Northern Ireland, Northumberland, Norwich, Nottingham, Nottinghamshire, Oxford, Oxfordshire, Plymouth, Salisbury, Scotland, Sheffield, Shropshire, Somerset, South East, South London, South Midlands, Southampton, Staffordshire Surrey, Swansea, Swindon, Telford, Wales, Warwickshire, West End, West London, West Midlands, Worcestershire, York and throughout Yorkshire.

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